Social Media Guidelines

Guidelines Statement

The use of social media is increasingly common for University of Kansas (KU) departments, students and employees. These communication tools have the potential to create a significant impact on organizational and professional reputations. The University of Kansas has developed these guidelines to properly portray, promote and protect the institution. The following guidelines also provide suggestions on how to protect personal and professional reputations while using social media.

This document pertains to accounts representing the University of Kansas and its departments, units, and initiatives. The KU School of Medicine has specific policies related to healthcare-related accounts and residents.

The Preservation of University Policies

The guidelines outlined here are provided to assist in the coordination of messaging through social media outlets. These guidelines do not supersede existing university policies related to the use of technology, codes of conduct or confidentiality. Existing University of Kansas policies regarding Information Technology, Ethics, Conduct and Confidentiality:

Do:

  • Collect information including screen grabs, posting dates and origin of messages when something is posted which appears to be threatening, criminal in nature or announcing an action which may be unlawful or unsafe. Using your best judgment – send any such information to the KU Police Department (KUPD), while also informing the KU Marketing Communications team who will disseminate as necessary.

Don't:

  • Use your KU-recognized profile for your own commercial gain or for personal communications or personal activities.
  • Share your password or do anything to jeopardize the security of your account.
  • Post content or take action that infringes upon or violates someone else's rights.
  • Post content or take action that violates any local, county, state, or federal laws.
  • Post identification documents or sensitive or confidential financial, medical, educational, or other personal information of any person without that person’s express, prior consent.
  • Use the service for any unlawful purpose or for promotion of illegal activities.
  • Publish or link to malicious content intended to damage or disrupt another user's browser or computer or compromise a user's privacy.

Using KU graphics:

When using social media to perform an official University of Kansas function, you should adhere to official university graphics and style guidelines available from KU Marketing Communications. You may request sizing appropriate for social media platforms. For a profile picture, avatar, or other identifying graphic, we recommend against using the traditional block KU alone, as it will create confusion when viewed alongside the multiple other university-affiliated social media accounts that already use the block KU as their profile picture. If you require assistance identifying a good representative image, please contact Marketing for assistance.

Use of any KU Graphics, including the University of Kansas logo, Jayhawk, word mark, or iconic imagery, may require the permission of the University, and a possible fee. University of Kansas logos should never be modified or altered without permission of the University.

Please note: Use of the University of Kansas seal is strictly prohibited. Contact KU Communications or KU Licensing and Trademarks for more information.

Trademarks:

KU owns and controls its name, marks, logos, insignias, seal, coat of arms, images of identifiable properties and landmarks, and symbols that have become commonly associated with KU or any of its campuses. KU is required by federal law to control all commercial uses of its marks. Visit Guidelines of use for KU trademarks for more information. External parties or individuals seeking permission to use KU marks in connection with a commercial venture should contact the KU Office of Licensing and Trademarks.


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