What is Facebook?
Facebook is the largest social network in the world with more than 800 million users. People use Facebook to catch up with friends and colleagues, share news, information, photos, video, and more with people and organizations.
Why should I use Facebook?
Facebook offers an ideal opportunity to showcase your KU department or program and build recognition, while encouraging participation and networking. KU encourages the use of Facebook to connect with prospective and current students, staff, faculty, alumni, and friends of the University.
For many KU organizations and departments, a Facebook page is an important part of their social media presence.
Facebook provides the platform to send information, receive feedback, and encourage interaction among your fans
How do I use Facebook?
Begin by setting up your organization’s account on Facebook. Note: You must have a personal account on Facebook before you can create an organizational Page or Group.
Facebook has Pages and Groups. Know which one will work for you. Visit Facebook for information about how Pages and Groups are different.
Pages are accessible by the general public – they are searchable and can be seen by anyone even if they are not registered or logged into Facebook. Pages allow for applications and the opportunity to supply more in-depth information. Pages are intended for organizations, departments, and businesses to connect with users who like them.
If your goal is to create a small community on Facebook, consider creating a Group. Groups can be created by anyone and about any topic, as a forum for people to share their opinions and interest in that subject. Groups can be kept closed or secret, whereas Pages are intended to help an entity communicate publicly. Notifications to those in your Group will appear in their Facebook Inbox, like e-mail. If personal communication is your goal, forming a Group is a better option.
If it is right for your organization, create an “official” page. Including “The University of Kansas” in the title will make it easier for users to find your page. Confirm that you are the official representative for your organization and review Facebook’s Terms and Conditions. By using Facebook, you are agreeing to Facebook’s Terms and Conditions.
- Choose the name of your Page carefully, as you can never change its name once it is created.
- As soon as the option is available, create a “username” for your Page. This will provide a convenient, short custom URL to your Page (facebook.com/username) for use in promotional materials. (Only Pages with more than 25 fans can get a username.)
- Keep your contact information accurate and up-to-date. Do not include personal contact information on your KU-recognized account unless it is appropriate to the purpose of your KU organization, and in that case, keep it to a minimum.
Note: Administrators of KU-recognized accounts may be changed from time to time – please notify the KU Marketing staff when that happens by email: firstname.lastname@example.org
- Provide any false personal information or create an account for anyone other than yourself. Note: In the past, Facebook has removed false profiles, even those of historical figures created for educational purposes. Example.
- Create a personal profile to represent your organization; this is a violation of Facebook Terms of service. Only use Pages or Groups to promote your organization.
- Post or knowingly permit the posting of content or any other use of your KU-recognized account to cause harm, embarrassment, defamation, insult, or injury to any person or entity. This does not prohibit frank discussions, criticism, or opinion. The following content and online activity is strictly prohibited: lewd or indecent conduct, threat of physical harm, stalking, forgery, intentional disruption of university activities, advocating or causing the damage or destruction of university property, illegal discrimination, harassment (including sexual harassment), or any intentionally malicious, defamatory, degrading, or hateful material.
- Tag users or send e-mail invitations to non-users without their consent. Violation of any of the above actions may lead to removal of a post, or removal of your account from a KU-affiliated web page. This decision is at the discretion of the KU Marketing Communications staff of KU unit responsible for the social media presence.
Posting on Facebook
- Respond to wall posts. Even the negative ones should be acknowledged and misinformation should be corrected immediately.
- Keep it real. Be conversational, informal, and always remember to be respectful of others. Even when posts may be negative, it is important to approach responses with a high level of professionalism.
- Understand why people like you. Watch how your audience responds to your posts to understand what appeals to their interests. What topics get the most comments? What time of day does the most interaction take place? For example, posting photographs and asking direct questions usually result in greater responses for most audiences.
- Encourage involvement and interaction among fans. Facebook is designed to maximize involvement among users for an open line of communication. Use it to your advantage to collect feedback and provide users with a richer online experience and relationship with your organization.
- Value-driven updates. Updates up to three times per week are recommended, but make sure each update contains valuable information your fans can use. Meaningless updates can drive your followers to not pay attention to your page, or even worse, remove your Page form their news feed.
- Monitor your page frequently. It is critical to monitor your page daily so that you can keep up with the conversation and activity (and spam) on your Page.
- Use Facebook’s applications to make your Page more dynamic. Add photos, videos, discussion boards, RSS feeds, etc. However, beware of Apps that try to collect too much (or any) personal information from people who like you. Understand what information an App collects (and why) before you add it to your Page.
- Promote your Page. Ask the members of your organization to follow your Page and network wit h other organizations on Facebook by “liking” their Page or adding them to your Page’s favorites.
- Use @. In a status update, type the “@” symbol followed directly (no space) by the name of another Facebook page you want to tag. For example, a status update from the University of Kansas might say, “Congrats to @KU Basketball for the big win!” The KU status update will show up on the University of Kansas Basketball wall by simply using that tagging technique. However, this should only be used to build community and never to spam other Pages with your own promotional messages!